Multi-Channel Crypto Launch: $3.6M+ Revenue Through 6-Month Integrated Performance Campaign

We helped Ruvi.io scale aggressively across multiple channels through an integrated Performance Ads + PR + KOLs + SMM strategy, executing a comprehensive 6-month campaign from May through October 2025.

Operating in a restricted crypto advertising environment, we achieved $3.6M+ in total revenue tracked through GA4, with $398K+ in directly attributed ads revenue at a 6.40 overall ROAS across Meta, Google, and Cryptonetwork platforms.

Approach

1. Multi-Platform Performance Advertising (May – October 2025)

We launched and maintained campaigns across three major ad platforms throughout the 6-month engagement, with advanced tactics for grey-zone compliance.

Meta Ads Strategy:

Key Tactics:

• Tier-1 geo targeting
• Cloaking technology to navigate crypto ad restrictions
• Aggressive retargeting across all user touchpoints
• Continuous optimization with 16 active campaigns

Top Performers:

• Retargeting Video: 24.26 ROAS ($39,467 revenue / $1,626 spend)
• Retargeting 2: 8.64 ROAS ($15,960 revenue / $1,847 spend)

Campaign Architecture:

• 16 active campaigns running throughout the engagement
• Mix of cold traffic acquisition and retargeting
• 1,286 checkout initiations (71% completion rate to purchases)
• Continuous A/B testing and creative iteration
• 4M+ impressions delivered

Google Ads Strategy (May – October):

We deployed 33 campaigns across multiple campaign types and geographies, testing various audience segments and optimization strategies.

Campaign Mix:

• Search Campaigns: High-intent keyword targeting across 15+ countries
• Display Campaigns: Brand awareness and retargeting in key markets
• Performance Max: AI-driven optimization across all Google inventory
• Demand Gen: Video and discovery placements for audience building

Revenue Growth by Period:

Key Highlights:

• Scaled from 0.02 to 5.76 ROAS over campaign lifecycle
• 28x revenue improvement from Period 1 to Period 4
• 15+ countries including UK, Canada, Australia, Singapore, Malaysia, India, Pakistan, Brazil, Germany, Africa
• 1M+ impressions generated
• Average CPC $0.53 (highly efficient for crypto vertical)

Cryptonetwork Advertising:

Specialized crypto ad platforms providing access to crypto-native audiences where mainstream platforms had restrictions.

Campaign Breakdown:

• 7 geo-targeted campaigns (Asia, Europe, Canada, UAE+Saudi, Worldwide, India)
• Complemented mainstream platforms in restricted markets
• Access to engaged crypto community

2. PR & Media Coverage

Strategic Media Placements:

• Published on CryptoPolitan, TechBullion, FinanceFeeds, TheCryptoUpdates and etc.
• Organic articles (not paid placements)
• SEO-optimized coverage building domain authority
• Long-term backlink strategy for organic growth

Media Impact:

• Created legitimacy and trust signals
• Improved conversion rates on paid channels
• Built foundation for sustainable organic traffic

3. KOL Campaigns (YouTube Influencers)

Multi-Language Influencer Strategy:

We activated 5 YouTube influencers across three languages, reaching a combined audience of 458,820 subscribers.

Content Types:

1. Purchase Tutorials:
   • ETH & USDT buying guides
   • Wallet integration walkthroughs
   • Step-by-step onboarding content
2. Platform Coverage:
   • MetaMask integration guides
   • TrustWallet tutorials
   • Phantom Wallet setup

Results:

• Reduced friction in conversion funnel
• Educational content supporting paid campaigns
• Community trust building through recognized voices
• Multi-geo reach across MENA and Europe

4. Comprehensive Social Media Management

Full-Service SMM Package:

1. Strategic Framework:
   • Communication goals and brand voice definition
   • Content pillar identification
   • Hashtag strategy and community targeting
   • KPI establishment
2. Content Production:
   • 25 main posts monthly (high-quality, long-form content)
   • 90 short posts monthly for daily engagement
   • Photos, videos, graphics production
   • Total: 690+ posts over 6 months
3. Community Management:
   • 24/7 moderation in Telegram & Discord
   • Real-time DM and comment management
   • Spam removal and community engagement
   • Active member support throughout 6 months
4. Paid Social Boosting:
   • Post promotion for reach expansion
   • Subscriber growth campaigns
   • Content amplification strategy
5. Analytics & Reporting:
   • Monthly performance reports
   • Real-time metrics monitoring
   • Campaign optimization recommendations

5. Full Attribution Infrastructure

Analytics Setup:

• ✅ Google Analytics 4 with comprehensive event tracking
• ✅ GTM implementation for seamless data collection
• ✅ Multi-touch attribution connecting all marketing channels
• ✅ Revenue validation with purchase tracking
• ✅ Custom dashboards for real-time performance monitoring

Traffic Analysis (May 8 – October 25, 2025):

Results

Conclusion

This 6-month integrated campaign demonstrates how crypto projects can achieve massive revenue scale through a coordinated multi-channel performance strategy even within heavily restricted advertising environments.

Despite:

• Strict crypto advertising restrictions across major platforms
• Grey-zone compliance requirements
• Highly competitive crypto market
• Need for cloaking and advanced tactics
• 6-month sustained execution requirements

We delivered $3.6M+ in total revenue with $398K+ in directly attributed ads revenue at a 6.40 overall ROAS:

✅ $3.6M+ total revenue tracked through GA4

✅ 6.40 overall ROAS across all paid channels

✅ 6.24 Meta ROAS sustained throughout 6 months

✅ 7.5 peak Google ads ROAS

✅ 28x revenue improvement on Google Ads lifecycle

✅ 5.9M+ total impressions across platforms

✅ 48 active campaigns (33 Google + 16 Meta + 7 Crypto)

✅ 15+ countries reached simultaneously

✅ 43.5% direct traffic showing strong brand building

✅ 27.4% organic social revenue from community efforts

By executing a comprehensive 6-month engagement across all channels—48 active ad campaigns, 5 YouTube influencers, 24/7 community management, and 690+ social posts—Ruvi.io achieved sustained scaling while building infrastructure for long-term organic growth.

The combination of aggressive paid acquisition with content marketing and ongoing community building created a multiplier effect: paid ads drove initial conversions while PR, KOLs, and SMM built brand equity that generated $2.6M+ in organic and direct revenue (71% of total), reducing long-term CAC and creating sustainable growth.

The ROAS improvement from 0.02x to 5.76x on Google Ads demonstrates our ability to optimize and scale even in highly restricted environments, while the sustained 6.24 ROAS on Meta shows consistent profitability across the entire campaign lifecycle.