How to Rank on Perplexity: 286% Traffic Growth with AI SEO

Discover how we optimized ICODA’s content to align with Perplexity SEO behavior—earning consistent referrals and… Discover how we optimized ICODA’s content to align with Perplexity SEO behavior—earning consistent referrals and citations from research-focused AI search, driving a 286% traffic surge and 779 total sessions from AI-generated queries. +Read more -Read less

Category:

Traffic source by quality

2.4x

Higher conversion rate

Months to optimize

About Client

ICODA is a leading digital marketing agency seeking to dominate next-generation AI platforms. After mastering ChatGPT optimization, we identified Perplexity as the next frontier—a research-focused AI platform requiring completely different ranking strategies to capture high-intent traffic.

Services Performed

Become Perplexity’s Top Answer

Work with experts who know how research-focused AI platforms think.

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Project Goals

1. Boost Perplexity Visibility

Achieve top placement in AI-generated research responses for high-value industry queries.

2. Increase Website Traffic

Drive targeted, qualified traffic from AI-generated search results and citations.

3. Strengthen Brand Authority

Position ICODA as the trusted, go-to source for digital marketing in the eyes of research-focused AI systems.

Approach

1. Research-Focused Content Optimization

We crafted highly authoritative and data-driven content to align with Perplexity’s citation preferences:

Key Actions:

Created original industry research with proprietary data and methodologies.
Used semantic SEO strategies tailored for research-based AI understanding.
Optimized content structure and citations for better context delivery to AI engines.

Google Analytics Screenshot showing 779 sessions from Perplexity sources

2. Building Citation Authority & Trust Signals

To become the preferred source for Perplexity, we:

Published comprehensive studies and detailed case studies showcasing measurable expertise.
Ensured factual accuracy and transparency across all research content.
Strengthened the authority profile through expert bylines and credential verification.

3. Targeting Research-Specific Queries

We identified and addressed research-oriented phrases that Perplexity users commonly search:

“Best digital marketing agency with proven results”
“Performance marketing experts data and benchmarks”
“Marketing agency ROI studies and case studies”

By tailoring content to match research intent, ICODA became a consistently cited source in Perplexity responses.

Results

286% traffic growth

from Perplexity

779 total sessions

across all Perplexity referral sources

55.58% engagement rate

demonstrating high-quality, research-intent traffic

Conclusion

This case highlights how understanding research-focused AI search behavior is critical for next-generation SEO strategies. By optimizing content specifically for Perplexity’s citation-based responses, ICODA didn’t just boost traffic—it became the trusted source for users researching digital marketing solutions.

The 286% growth demonstrates that research-focused AI platforms reward authoritative, data-driven content over traditional SEO tactics. As AI becomes the primary research tool, ensuring your brand is the one it consistently cites will be key to digital marketing success.

Testimonials

Valerii Brizhatiuk

LinkedIn Profile

Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

LinkedIn Profile

Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

LinkedIn Profile

ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

LinkedIn Profile

We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

LinkedIn Profile

ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

LinkedIn Profile

ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

LinkedIn Profile

A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

LinkedIn Profile

ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

LinkedIn Profile

ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

LinkedIn Profile

ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

LinkedIn Profile

ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

LinkedIn Profile

We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

LinkedIn Profile

We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

LinkedIn Profile

Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

LinkedIn Profile

I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

LinkedIn Profile

Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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