Building Trust Through Design: How Strategic Design Boosts Online Performance

GetCryptoFast is a platform that aims to simplify the process of purchasing cryptocurrency. Their focus is on delivering a smooth, fast, and secure experience for users who wish to buy crypto.

Building Trust Through Design: How Strategic Design Boosts Online Performance

Background

The original GetCryptoFast website was minimalistic, consisting of a single page with a form for buying cryptocurrency. While this setup allowed users to make purchases, it lacked the appeal and functionality needed to attract a broader customer base.

https://getcryptofast.com/?t=ETH

Goals and Objectives

GetCryptoFast approached ICODA with a clear vision: to transform their basic one-page website into a more attractive, functional, and engaging platform.

GetCryptoFast Old Site Version.

The key goals and objectives were:

  • Increase User Engagement: Move beyond a simple form-based approach and create a site that captures user interest with an intuitive interface and compelling content.
  • Improve Aesthetics: Elevate the design to look modern, professional, and trustworthy, appealing to both beginners and experienced crypto enthusiasts.
  • Enhance Functionality: Introduce features that guide the user through the process of buying cryptocurrency, providing them with helpful resources and information along the way.
  • Drive Conversions: Ultimately, the redesign needed to generate more sign-ups, purchases, and returning customers.

Research & Discovery

We began by analyzing GetCryptoFast’s existing website, understanding its core audience, and benchmarking against competitors in the crypto space. This phase was critical to identifying what was missing in the user experience and what elements would elevate the brand.

Key Focus Areas:

  • Understanding customer pain points
  • Competitor analysis (speed, user interface, additional features)
  • Gathering insights from GetCryptoFast on their brand and vision

Strategy & Planning

Strategy & Planning

Based on our research, we crafted a design strategy aimed at making GetCryptoFast not just a place to buy crypto but a user-friendly platform.

Key Additions to the Site Structure:

  • Homepage: Features a clear value proposition, call-to-action buttons, and a crypto-buying widget for quick rate checks and easy payment access.
  • Benefits: Highlights platform advantages like security, speed, and ease of use.
  • Expertise & Partners: Showcases trusted partners and industry expertise to build credibility.
  • How It Works: Offers a step-by-step guide to help new users navigate the crypto purchasing process.
  • FAQ: Provides quick answers to common questions, ensuring users find information easily without needing additional support.

Design & Development

We implemented the planned structure with a focus on both aesthetics and functionality.

Design Elements:

  • A clean, modern design with calming color palettes (blue, white, and black) to convey trust and security.
  • Iconography and illustrations were introduced to break down complex concepts visually.
  • Mobile responsiveness was prioritized, ensuring that the site was fully functional and visually appealing on both desktop and mobile devices.

Functionality Improvements:

  • A streamlined purchase form that was easy to navigate.
  • A live price tracker to allow users to see the best crypto rate.

Testing & Optimization

Once the site was built, it went through rigorous testing to ensure all functionalities worked smoothly and the design translated well across devices.

Key Areas of Testing:

  • Page load time and speed optimization
  • Form functionality and purchase flow
  • Mobile and cross-browser compatibility

Launch

Once the redesign was complete and thoroughly tested, we successfully launched the new GetCryptoFast website. The fresh design and enhanced functionality were unveiled to the public, ensuring a seamless transition for both existing and new users.

Results

The redesign of the GetCryptoFast website achieved remarkable results, including:

  • Increase in User Engagement
  • Boost in Sign-ups and Conversions
  • Improved Brand Perception
  • Mobile User Growth

Testimonials

Valerii Brizhatiuk

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

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We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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