From Zero to 5,000+ Installs: How We Launched a Crypto Wallet in a Grey Zone — and Made It Work

We launched a crypto wallet in a grey zone and reached 5,000+ installs. Here’s how… We launched a crypto wallet in a grey zone and reached 5,000+ installs. Here’s how bold strategy, user focus, and grit turned uncertainty into traction.

5,090

app installs

5

ad platforms activated

440K

total ad clicks

5.6M

impressions

About Client

walllet.com is a new crypto wallet brand with a unique spelling (three “L”s), which created challenges in organic discoverability and SEO indexing. The client had no brand awarenessno crypto license, and was launching in a highly regulated ad ecosystem.

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Project Goals

1. Achieve 5,000+ Installs at Launch

Reach and convert early adopters through organic and paid channels.

2. Build SEO Presence via High-Authority Listicles

Secure branded mentions and Top 5 rankings in crypto-related wallet search queries.

3. Launch Multi-Channel Paid Campaigns in Grey Zone

Deploy and manage ad campaigns across key performance platforms under crypto ad restrictions.


Strategy & Execution

1. PR Listicle Campaign

  • Created and published 23 SEO-optimized articles on top-tier crypto media outlets
  • Targeted search terms: best crypto wallets 2025best EVM walletstop stablecoin wallets
  • Secured Top 1–5 Google positions within 48 hours of publication
  • Generated 1,259 referral sessions to the landing page
  • Bonus reprints included placements on Binance Blog, Gate.com, and CoinMarketCap

Read PR-only case →

Google News search results for smart wallet industry updates — example of media placements and earned coverage strategies used in crypto PR and AI-powered SEO campaigns
Google search results for best smart wallet queries — illustrating organic visibility trends relevant to crypto PR, product SEO, and AI SEO agency search optimization

2. Paid Advertising Across 5 Platforms

We launched ad campaigns on platforms that often ban crypto overnight. Here’s how we navigated it:

PlatformInstallsImpressionsClicksCPW
Google Ads1,023419.6K24.4K$11.02
Moloco3,4202.07M359.6K$13.25
Meta (FB/IG)478833.7K3.6K$10.42
Twitter (X)1672.09M4.7K$29.85
Programmatic2274K46.9K$2,000
  • 5 platforms live
  • 10+ blocked ad accounts (navigated, replaced, relaunched)
  • All analytics tracked via AppsFlyerGA4Looker

Total:

5,090

installs

417+

wallets created

5.6M

impressions

Advertising performance dashboard showing impressions, clicks, CTR, interactions, and installs — analytics example for crypto PR strategies, crypto SEO reporting, and AI SEO agency campaign optimization
Google Ads Statistics
User acquisition dashboard with campaign statistics including impressions, clicks, installs, CTR, and CPI — performance dataset used for crypto PR measurement and advanced AI SEO optimization
Moloko Analytics
Campaign management interface showing budget allocation, installs, reach, and ad results — example of analytics workflows used in crypto SEO, crypto PR planning, and AI SEO agency reporting
Meta
X Ads campaign performance report displaying impressions, installs, CPA, and spend — demonstrating paid traffic analytics for crypto SEO growth and AI SEO agency ad optimization
X Ads

Results

KPIResult
App installs5,090
Ad clicks440,000
Impressions (all platforms)5.6M+
Sessions from PR1,259
Wallets created (min)417+

Conclusion

This launch campaign demonstrates the strength of integrated crypto marketing across PR + performance in a compliance-restricted category.

walllet.com entered the market with:

  • ❌ no brand
  • ❌ no SEO
  • ❌ no crypto license
  • ❌ no working ad accounts (at first)

The campaign delivered a full-funnel marketing rollout, successfully combining earned media and paid performance to achieve:

  • ✅ 5,000+ verified installs
  • ✅ Top Google positions for wallet-related queries
  • ✅ Full attribution visibility across all channels
  • ✅ Scalable multi-platform infrastructure for future growth

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Valerii Brizhatiuk

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

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Terry Na

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

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