How We Drove 56M Impressions & 1M+ Clicks for Crypto Token’s Binance Listing

Discover how we launched a multi-channel ad campaign across Tier-1 crypto platforms and global digital networks—driving 56M+ impressions, 1M+ clicks, and massive brand awareness for the GUNZ token ahead of its Binance listing.

56M+

Global impressions

1M+

Total high-intent clicks

1.9%+

Average CTR across platforms

5

Ad channels

About Client

GUNZ is a rising crypto token preparing for a high-profile listing on Binance. The brand needed maximum visibility and trust across key audiences—retail traders, institutional investors, and crypto-native users.

Drive Massive Awareness for Your Token Listing

Use a proven multi-channel strategy to dominate pre-launch visibility.

Project Goals

1. Maximize Global Brand Awareness

Establish visibility in Tier-1 and Tier-2 crypto markets ahead of the Binance listing.

2. Drive High-Intent Traffic

Attract engaged users actively browsing listing news, market insights, and token analysis.

3. Strengthen Brand Credibility

Leverage high-trust crypto media and ad placements to build legitimacy with retail and institutional audiences.

4. Engage Chinese-Speaking Audiences

Deliver localized creative for culturally relevant reach in major Chinese-speaking markets.

Approach

1. Multi-Channel Advertising Strategy

We strategically activated campaigns across both crypto-native and mainstream platforms:

  • CoinMarketCap – Banner and native ad placements targeting listing-related traffic.
  • Cointelegraph – Display campaigns on homepage and news feed to boost visibility with crypto investors.
  • Crypto Ad Networks – Placement across CoinGecko, Dextools, BSCScan, and others to capture high-quality Web3 traffic.
  • Google Display Network – Programmatic ads using localized creatives and smart bidding to optimize click performance.
  • Facebook Ads – Retargeting and audience expansion in Tier-1/2 regions with region-specific banners and copy.

CoinMarketCap

We launched banner campaigns and native placements throughout CoinMarketCap’s ecosystem, targeting token-related traffic and high-intent users searching for new listings and market insights.

CoinMarketCap Strategy

Cointelegraph.com

Display banner ads were featured across the homepage and article feed of Cointelegraph, one of the leading publications in the crypto industry. This provided high visibility and credibility among retail and institutional investors.

Cointelegraph Strategy.

Crypto Ad Network

Banner placement across a wide portfolio of crypto-focused websites, including Dextools, Etherscan, BSCScan, CoinGecko, Coindesk and many others. This allowed us to target high-quality crypto traffic in a contextually relevant environment.

Crypto Ad Network
CoinGecko Ad Banner

Google Display Network (GDN)

Deployed programmatic banner ads using display placements and audience targeting to amplify token visibility. Localized banners were created for global and Chinese-speaking users. The campaign was optimized to maximize clicks using Google’s smart bidding strategies.

Google Display Network (GDN) Strategy.

Facebook Ads

Executed a high-volume, performance-driven campaign across Tier-1 and Tier-2 geographies. We employed multiple banner sets with dynamic targeting to engage Web3-interested users. A large portion of impressions and clicks were achieved through aggressive audience expansion and retargeting, with creatives localized for specific regions, including Chinese-speaking segments.

Facebook Ads for China

2. Geo Targeting & Localization

We focused on high-traffic, high-trust crypto regions with special attention to Chinese-speaking audiences.

Localized banners and copy improved regional CTR and user comprehension across markets like:

  • Southeast Asia
  • Mainland China (external reach)
  • North America
  • Eastern Europe

3. Performance Optimization

Each platform was optimized for engagement and traffic performance:

  • A/B tested banners across ad formats
  • Optimized CTR and click volume through smart bidding
  • Retargeted high-engagement users from previous sessions

Results

56M+

impressions globally across digital and crypto-native platform

1M+

total clicks from engaged Web3 and retail audiences

1.9%+

СTR—outperforming crypto ad benchmarks

Tier-1 coverage

across Cointelegraph, CoinMarketCap, and top crypto networks


Conclusion

This campaign established GUNZ as a widely recognized name ahead of its Binance debut—reaching millions of users across the crypto landscape with trusted, well-placed visibility.

By combining crypto-native platforms with high-volume Web2 networks, we delivered credibility, scale, and deep engagement. Our performance-focused, globally localized strategy helped ensure GUNZ launched with the attention and trust needed to thrive.

Testimonials

Valerii Brizhatiuk

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Our experience with ICODA was wonderful. Professionalism, high efficiency, and autonomy in production gave us only good impressions.

Sergei Beliaev

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Very much enjoyed working with ICODA. Great ongoing communication with the team. Genuine interest in our business and ability to adjust the approach along the way to maximize traction. Highly recommended!

Laura Geng

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ICODA has been a great resource for helping us grow our social media apparatus. I highly recommend ICODA. They provided prompt responses and helped us a lot in promotion in Korean market.

Bahram Ahmedzade

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We were happy to meet ICODA so early on our journey. Their understanding of what we need was actually much clearer than our own. The team offered a few tools and they were well explained. We picked the airdrops and the youtube influencers. Overall satisfaction is 100/100 and we will definitely come back again.

Aaron Tsai

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ICODA is very knowledgeable about the blockchain industry and has a professional team to help our investor and strategic partner originations. The services they provide are of high quality. What convinced us to work with ICODA is their multiple outsourcing services offering, including marketing and technology.

Irene C.

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ICODA did a great job on our partnership, the staff delivers great support also and I highly recommend their services. We will be working with them again for all our promotional work. Thank you ICODA and Anna, very happy customer here.

Shenshen Hu

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A pleasure to work with, ICODA is very professional and has deep industry knowledge in the local market. Always reply promptly and offer creative solutions.

Hannah Kang

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ICODA was willing to help us in hard circumstances. It was amazing what the team can do in such a short time. Work on PR, Youtube, and Twitter influencers was amazing. Great experience. Willing to work with them long-term.

James O'Connor

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ICODA provided us with the upmost professional quality standard of work and connected our PR articles to many top-tier PR platforms. Always prompt with their replies and provide transparency and clarity when needed.

Dmitriy Dervoed

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ICODA team has performed really great results in the development of marketing strategy, PPC campaigns, SEO, Email marketing, and more for our company. Alex is one of the best project managers. He applies the most efficient ways to achieve the results that make a strong influence on the business's growth.

Vid David Mihelic

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ICODA team has a very professional approach and moreover, they always find solutions for any given problem. They are responsive, loyal, and always trying to help.

Jia Yung

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We worked with ICODA with the specific goal of entering Russian and Ukrainian markets. To that end, we benefited from ICODA's know-how and professionalism in entering this specific market.

Charlie Bussat

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We've tried using different agencies for the Russian market. ICODA went out of its way and delivered high-quality content and advice to enter this complicated market. We'll definitely work again with Vlad and his team.

Terry Na

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Working with a team outside Korea often feels a little risky – will they understand the native language, the nuances, details? Well, I can say that the interactions I have had with ICODA have been better than most of my Korea-based partners.

Arabdha Sudhir

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I worked with ICODA on our project. I found them to be very professional and attentive at all times. Dealing with issues & challenges speedily. They have great expertise in and around crypto marketing and promotion.

Henning Rokling

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Friendly staff, accommodating and easy to work with. Generally, ICODA is great to deal with. We also appreciate the quality of the work.

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