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How to Drive 4,000+ Sales for Your Crypto Presale With Meta Ads

Discover how ICODA’s targeted Meta Ads strategy helped a blockchain project scale its presale, driving 4,239 sales with a cost-effective approach that maximized conversions and attracted investors.

Background
Goals
Approach
Results
Client Testimonial
Conclusion

Background

A blockchain-based crypto project launched a presale with the goal of raising capital and expanding its ecosystem. The team approached ICODA to drive high-quality traffic and optimize conversion rates through paid advertising on Meta (Facebook & Instagram) and TikTok. After initial testing, Meta Ads proved to be the most effective channel, delivering the highest number of sales at the lowest cost per conversion.

Goals

Drive traffic to the presale campaign.
Optimize advertising performance to achieve cost-effective conversions.
Identify the most responsive audience segments and develop effective messaging.
Scale the campaign to maximize presale participation.

Approach

Identifying the Right Advertising Channels

The client initially explored both Google Ads and Meta Ads. However, Google’s restrictive crypto policies made it difficult to run effective ads. After discussions with ICODA’s marketing team, the focus shifted to Meta Ads and TikTok Ads for the initial testing phase. Meta had a solid track record with similar campaigns, and TikTok provided a unique opportunity to engage younger crypto investors.

Testing & Optimization

A comprehensive A/B testing strategy was implemented to assess various ad creatives, formats, and audience segments. The campaign concentrated on Tier-1 countries, including the United States, Canada, Germany, UK, and Australia. Dynamic creatives and conversion-optimized campaigns were employed to boost engagement. Meta Ads consistently delivered the best cost per conversion, while TikTok Ads generated strong engagement but had a higher cost per acquisition. Following a month of testing, TikTok Ads were paused, and Meta Ads were scaled.

Scaling & Performance Improvement

With the successful formula established, the focus shifted to scaling while keeping the cost per sale low. The Meta Ads budget was increased from $5K to $10K per month, concentrating on the best-performing ad creatives and audience segments. Lookalike audiences were implemented to further refine targeting based on initial converters. Additionally, the strategy was reinforced through Google ranking articles, boosting organic visibility. This multi-channel approach led to remarkable fundraising success, combining paid traffic and organic growth.

Results

Meta Ads Performance (Full Campaign Duration):

Total Ad Spend: $35,000
Total Sales: 4,239
Average Cost per Sale: $5.45
Best Cost per Sale: $2.80
Total Impressions: 4.04M
Total Reach: 1.53M

Optimization Results:

Reduced cost per acquisition from $7 to $5.45 within the first month.
Identified the most profitable GEOs: USA, UK, and Germany.
Paused TikTok Ads after identifying inefficiencies in conversion rates.

Scaling Success:

Increased ad spend while maintaining a low CPA.
Optimized landing pages and ad copies to boost engagement & conversion rates.

Over the course of the campaign, the team achieved 4,239 sales with a total ad spend of $35,000, resulting in an optimized cost per sale of $5.45, and the best-performing ad group achieved a remarkable CPA of $2.80. The campaign generated 4.04 million impressions, reaching 1.53 million people.

Client Testimonial

The client expressed high satisfaction with the results, particularly highlighting the transparency of the campaign tracking and the strategic decision-making process.

“I think we should continue with the Meta campaigns.” — Client Representative

Conclusion

Through precise targeting, continuous optimization, and strategic scaling, ICODA helped the client achieve remarkable success in their presale campaign. The seamless transition from testing to scaling delivered higher conversions at a lower cost, allowing the client to reach their fundraising goals effectively.

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Valerii Brizhatiuk