Vabble: How to Build a Strong Media Presence and Raise $1.1M During a Private Round?

 

A streaming all-in-one platform for film lovers, actors, film production businesses, and cryptocurrency fans. It is supplied with top-notch blockchain technology. There is no place for censorship. Vabble provides its users with pure freedom of creation on screen.

 

Vabble: ¿Cómo construir una fuerte presencia mediática y recaudar 1,1 millones de dólares en una ronda privada?

Goals and tasks

  • Promotion on Youtube;
  • Advertisement on Twitter;
  • Building PR strategy.

 

 

Current Market Situation. How Did We Select the Marketing Strategy for the Vabble Platform?

Video streaming businesses got maximum advantage from the COVID and post-COVID crisis and helped the film industry not to die. In the long run, some weak streaming services faced a slide among their users as soon as individuals stopped working remotely and businesses resumed.

At the same time, we could not say that the whole market will suffer losses as the most prominent companies will find ways to attract investors, providing a great entertainment experience. So, according to Statista, the OTT SVOD market will reach a 52% growth by 2025.

While challenges still exist, video streaming services need to focus on several things. To succeed and receive revenue growth, it is important for the technology platform to know what should be prepared in advance:

  • Develop a marketing strategy for a company with exclusive content to increase daily, weekly, and monthly lists of users;

  • Access new users to a platform within the market;

  • Improve viewer experience and provide them with various and exclusive films and entertainment abilities to build higher LTV and highlight it in the market;

  • Collecting data on user behavior and viewing time across channels and devices.

But we should admit that the streaming business sits in the winner’s seat right now. Companies should focus on boosting their marketing to keep the growth of the platform and stand out from the crowd in the current market situation.

Marketing is also important for long-term user loyalty and retention strategies.

 

Vabble: the way ICODA brought customers and boosted funding during its private round | Investment in Vabble asset case

 

 

 

Vabble Case: Reaching High Marketing Performance and Bringing New Customers and Investors to the Company

This time, you will see the way we created the marketing strategy for Vabble, made its revenue soar during its private round, and brought new investors to the project.

Stage 1

Promotion on YouTube

This media channel provides space for influencers to deep dive into topics like price predictions, analysis and to give detailed reviews on top-notch technologies.

All we can say is that YouTube is a massive hub of content related to streaming and blockchain projects. It is crammed with a growing number of channels discussing the digital segment. Leaders have created deeply engaged and loyal communities based on their YouTube channels. Because the blockchain and streaming segment expand each day, there

The ratio of upvotes and downvotes. This platform has an exceptional system to range bloggers within the segment they operate and show the most relevant content to visitors. So, as stated by Socialbakers, the average video on YouTube has, for every nine likes, one dislike only;

will most likely be many more YouTube crypto channels to pick from.

 

Vabble case: Boosting crypto funding during private round for service film broadcasting | How to avoid risks and reach out your investors thanks to youtube?

 

 

So, according to our promotional strategy, we picked three types of cryptocurrency bloggers with up to 300 000 followers, 50 000 and 15 000 subscribers.

  • Engagement, and the number of comments;
  • Views. View reports contain data about the number of views, estimated minutes watched, where viewers are geographically, and viewership over a specified date range;
  • The ratio of upvotes and downvotes. This platform has an exceptional system to range bloggers within the segment they operate and show the most relevant content to visitors. So, as stated by Socialbakers, the average video on YouTube has, for every nine likes, one dislike only;

  • Shares. Shares can gauge how much viewers value content and brand. Since people share content that confirms their ideal self-persona, people who share videos are publicly displaying that they trust and support the channel.

We measured blogger outreach effectiveness to analyze how your video performed in order to determine the most effective channels. As a result, we decided to choose a full review and live streaming review on VoskCoin and KIFS Crypto channels. In addition, video plugs and mentions are the most common type of sponsorship integration on YouTube. So, we picked CryptoTV and Patrick Corsino to publish.

Stage 2

Advertisement on Twitter

Whether you are new to the world of digital assets or a professional, Twitter is one of the best ways to stay tuned. That is why it is highly recommended for companies to establish brand awareness there.

Twitter has the potential to make your project popular compared to other crypto channels such as Telegram, Medium, or Facebook. Twitter is, in fact, one of the biggest social media platforms that are being utilized in promoting the mass adoption of blockchain and crypto-related startups.

 

Take a look at the Vabble case and see how to bring investors, track and boost your marketing performance to make your funding soar?

 

Any discussion on how to promote your content on Twitter is incomplete without mentioning influencers.

If you can connect with influencers within your industry, you can amplify the reach of your content by leveraging their networks as well as yours.

This time @ScottCBusiness and @girlgone_crypto were picked to make an announcement about Vabble and its NFT.

Stage 3

Building PR strategy

Like all other startups, the streaming service needs a solid PR strategy to be heard and make a name for itself.

We all know that cryptocurrency and blockchain ads have restrictions on a vast range of services like Google. It is important to pay close attention to Reddit, Discord, and Steemit to boost brand awareness.

Moreover, pay close attention to making different types of content, and do not exclude backlinks and building reputation. If you share your blogposts and PR content with related communities, it is possible to broaden your reach.

Please, keep in mind that gaining media attention can make or break a business. The crypto and blockchain spheres are still young. So, it is crucial to build and implement a PR strategy as soon as possible.

 

Vabble and its production launchpad: how to make an investor find and bring funds to the film streaming project? | ICODA and its successful case with Vabble | Raising $1.1M during a private round for streaming platform

 

As a result of research made by our team, we decided to publish information on Investing.com, one of the top three global financial websites in the world. It is a financial platform and news hub.

In addition, we published an analysis of the blockchain and streaming industries in Entrepreneur. It is an American magazine that publishes news and blog posts about entrepreneurship, business management, and startups.

Results

  • Built the robust marketing strategy for the client;
  • Grew brand awareness among its target audience and the whole blockchain, streaming, and crypto communities. They gained up to 16 000 new users and a group of 1 800 returning customers on the service;

  • The company successfully raised more than $ 1 138 760 during its private round.

 

Testimonials

Bahram Ahmedzade

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Nos complació conocer a ICODA antes de emprender nuestro viaje. Su visión de poder entender lo que necesitábamos era en realidad mucho más clara que la nuestra. El equipo ofreció algunas opciones que fueron bien explicadas y decidimos elegir los airdrops e influencers de youtube. En general estamos satisfechos al 100% y definitivamente volveremos a elegirlos de nuevo

Aaron Tsai

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ICODA está muy bien informado sobre la industria de blockchain y cuenta con un equipo profesional para ayudar a nuestros inversionistas y socios estratégicos en la originación. Los servicios que brindan son de alta calidad. Lo que nos convenció de trabajar con ICODA es su oferta de múltiples servicios de subcontratación, incluidos marketing y tecnología.

ICODA nos hizo un gran trabajo , su equipo nos dio un gran apoyo, por eso recomiendo sus servicios ampliamente . trabajaremos de nuevo con ellos para todo lo relacionado con promocion. Gracias ICODA y Anna, cliente muy satisfecho aquí.

Shenshen Hu

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Es un placer trabajar con ICODA son muy profesionales y tiene un profundo conocimiento en la industria y Siempre respondieron con rapidez ofreciendo soluciones creativas.

Hannah Kang

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ICODA estuvo dispuesto a ayudarnos en un momento de dificiles circunstancias .fue sorprendente como el equipo pudo resolver todo en muy corto tiempo, El trabajo de PR, Youtube y twitter con influencers fue increible, Gran experiencia, Vamos a trabajar con ellos por largo tiempo.

James O'Connor

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ICODA nos proporcionó el máximo nivel profesional de trabajo y conectó nuestros artículos de relaciones públicas a muchas plataformas de primer nivel. Siempre fueron rápidos y claros con sus respuestas.

Dmitriy Dervoed

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El equipo de ICODA ha obtenido resultados realmente excelentes en el desarrollo de estrategias de marketing, campañas de PPC, SEO, marketing por correo electrónico y más para nuestra empresa. Alex es uno de los mejores gestores de proyectos. Aplica las formas más eficientes para lograr los resultados que tienen una fuerte influencia en el crecimiento del negocio.

Vid David Mihelic

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El equipo de ICODA tiene un enfoque muy profesional y, además, siempre encuentran la solución para cualquier problema. Son receptivos, leales y siempre estan dispuestos a ayudar.

Hemos trabajado con ICODA con el objetivo principal de ingresar a los mercados de Rusia y Ucrania. De esta manera, nos beneficiamos de la experiencia, conocimiento y profesionalismo de ICODA para ingresar a este mercado en especifico.

Charlie Bussat

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Hemos intentado utilizar agencias diferentes para penetrar el mercado Ruso. Solo ICODA hizo todo lo posible, entregó contenido y consejos de alta calidad para ingresar a este complicado mercado. Definitivamente volveríamos a trabajar con Vlad y su equipo.

Trabajar con un equipo fuera de Corea a menudo se siente un poco arriesgado: ¿entenderán el idioma nativo, los matices, los detalles? Bueno, puedo decir que las interacciones que he tenido con ICODA han sido mejores que la mayoría de mis socios en Corea.

Arabdha Sudhir

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Trabajamos con ICODA en nuestro proyecto. Los encontré muy profesionales y atentos en todo momento. Lidiando con problemas y desafíos rápidamente. Tienen una gran experiencia en y alrededor del crypto marketing y promoción.

Henning Rokling

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Personal amable, servicial y fácil de trabajar. Generalmente, es genial tratar con ICODA. También apreciamos la calidad de su trabajo.

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