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Ruslan Pivnev is Chief Commercial Officer at ICODA. His role covers client acquisition and account growth, but the work that fills his days is more specific: helping Web3, fintech, and iGaming projects figure out what they actually need from a marketing agency — and whether what they think they need matches what will move the needle.
That gap is more common than it sounds. Projects come in with a clear budget and a vague brief, or a detailed brief with no sense of what to prioritize first. Ruslan works through that with them — scoping what’s realistic, sequencing what matters, and staying close enough to know when the approach needs adjusting.
When he writes about marketing strategy, it comes from inside the process — crypto founders who’ve burned budget on KOLs that didn’t convert, fintech teams torn between community and content, iGaming projects unsure which channel fits their stage. That range of real decisions grounds his writing.
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我们的专家团队将在各个阶段为您的业务提供支持