ABCC: How to Generate 100 Leads In 3 Weeks?
ABCC is a world-class Digital Аssеts exchange. We aim to provide a frictionless, user-centric trading experience.
网站
www.abcc.com
ABCC is a world-class Digital Аssеts exchange. We aim to provide a frictionless, user-centric trading experience.
网站
www.abcc.com
Goal and tasks
The main goal is to attract new traders. There was also the task of improving
brand awareness, building a trusting foundation, because without it,
the conversion in registration would be much lower.
Stage 1
品牌意识
Brand awareness increased in two directions:
第 2 阶段
确定网站的不合理之处
项目本身设计不佳,网站上存在不切实际之处
(翻译错误、布局问题、程序错误等)。我们进行了分析
并消除了所有缺陷,以确保这些问题不会干扰
营销活动。
第 3 阶段
高转化着陆页
在启动流量活动之前,开始了着陆页的创建过程,
该页面具有两个功能:
该页面的创建考虑了积累的经验和之前 A/B 测试的结果。
Stage 4
交通
在 1-2 周内,准备并发布了针对 Google Ads 和加密货币流量的广告材料。
现有的经验使得我们能够在第一次尝试时就通过
审核。
Stage 5
再营销
We divide users who were already on the site into three audiences:
我们针对每个受众群体分别开展工作。
Stage 6
Analytics, optimization
Analysis of advertising campaigns takes place on a daily basis. Since the start of
advertising campaigns, an AB landing page test has been launched. After a while,
when statistics is received, optimization is carried out according to the number
and cost of registrations, as well as the number of deposits.
Results
Received more than 100 leads since the start of paid campaign (3 weeks).
Testimonials
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