Published: Junho 5, 2024
O nosso cliente é uma startup tecnológica cujo objetivo é gerar buzz e atrair investidores utilizando o TikTok, anúncios Meta, relações públicas nas principais publicações e parcerias estratégicas. Gerimos a sua reputação para aumentar a conversão de tráfego.
Antecedentes
O nosso cliente (NDA), uma startup de tecnologia pioneira preparada para um evento de pré-venda, tinha como objetivo criar um burburinho significativo no mercado e atrair um forte interesse dos investidores. Para o conseguir, estabeleceu connosco uma parceria para tirar partido da plataforma dinâmica do TikTok e do Meta para publicidade direccionada, complementando uma campanha agressiva de relações públicas em publicações de topo como a Forbes e parcerias estratégicas envolventes. Para aumentar a conversão do tráfego, também nos concentrámos na gestão da reputação do projeto, abordando o feedback negativo e destacando os elementos positivos.
Metas e objectivos
Fase 1:
Otimização pré-lançamento
A campanha arrancou com uma fase de testes intensivos de um mês, em que foi utilizado um investimento inicial de 7.000 dólares para afinar contas de anúncios, funis de vendas e testes de hipóteses. Esta fase foi fundamental para identificar as combinações de anúncios mais eficazes e as estratégias para aumentar a escala.
Fase 2:
Estratégia de escalonamento orientada por dados
Após a fase de teste bem sucedida, implementámos uma estratégia de expansão rápida:
Fase 3:
Hacks de reputação e conversão
Para aumentar a eficácia dos nossos esforços de marketing, implementámos a gestão da reputação e sugerimos várias ferramentas para aumentar o registo e as conversões de vendas:
Resultados
Graças aos nossos esforços de marketing, as vendas ultrapassaram os 37 milhões de dólares, atingindo um ROMI de até 10x. A próxima fase está centrada no desenvolvimento de projectos.
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