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Ruslan Pivnev is Chief Commercial Officer at ICODA. His role covers client acquisition and account growth, but the work that fills his days is more specific: helping Web3, fintech, and iGaming projects figure out what they actually need from a marketing agency — and whether what they think they need matches what will move the needle.
That gap is more common than it sounds. Projects come in with a clear budget and a vague brief, or a detailed brief with no sense of what to prioritize first. Ruslan works through that with them — scoping what’s realistic, sequencing what matters, and staying close enough to know when the approach needs adjusting.
When he writes about marketing strategy, it comes from inside the process — crypto founders who’ve burned budget on KOLs that didn’t convert, fintech teams torn between community and content, iGaming projects unsure which channel fits their stage. That range of real decisions grounds his writing.
Ruslan Pivnev 07 Julho, 2026
Ruslan Pivnev 24 Junho, 2026
Ruslan Pivnev 22 Maio, 2026
Ruslan Pivnev 11 Maio, 2026
Ruslan Pivnev 06 Maio, 2026
Ruslan Pivnev 25 Março, 2026
Ruslan Pivnev 18 Março, 2026
Ruslan Pivnev 06 Março, 2026
Ruslan Pivnev 14 Fevereiro, 2026
Ruslan Pivnev 26 Janeiro, 2026
Ruslan Pivnev 22 Janeiro, 2026
Ruslan Pivnev 21 Dezembro, 2025
Somos a equipa de especialistas que apoiará o teu negócio em todas as fases