How to Drive 4,000+ Sales for Your Crypto Presale With Meta Ads

A blockchain-based crypto project launched a presale with the goal of raising capital and expanding its ecosystem. The team approached ICODA to drive high-quality traffic and optimize conversion rates through paid advertising on Meta (Facebook & Instagram) and TikTok. After initial testing, Meta Ads proved to be the most effective channel, delivering the highest number of sales at the lowest cost per conversion.

• Drive traffic to the presale campaign.

• Optimize advertising performance to achieve cost-effective conversions.

• Identify the most responsive audience segments and develop effective messaging.

• Scale the campaign to maximize presale participation.

Meta Ads Performance (Full Campaign Duration):

• Total Ad Spend: $35,000
• Total Sales: 4,239
• Average Cost per Sale: $5.45
• Best Cost per Sale: $2.80
• Total Impressions: 4.04M
• Total Reach: 1.53M

Optimization Results:

• Reduced cost per acquisition from $7 to $5.45 within the first month.
• Identified the most profitable GEOs: USA, UK, and Germany.
• Paused TikTok Ads after identifying inefficiencies in conversion rates.

Scaling Success:

• Increased ad spend while maintaining a low CPA.
• Optimized landing pages and ad copies to boost engagement & conversion rates.

Over the course of the campaign, the team achieved 4,239 sales with a total ad spend of $35,000, resulting in an optimized cost per sale of $5.45, and the best-performing ad group achieved a remarkable CPA of $2.80. The campaign generated 4.04 million impressions, reaching 1.53 million people.

The client expressed high satisfaction with the results, particularly highlighting the transparency of the campaign tracking and the strategic decision-making process.

“I think we should continue with the Meta campaigns.” — Client Representative

Through precise targeting, continuous optimization, and strategic scaling, ICODA helped the client achieve remarkable success in their presale campaign. The seamless transition from testing to scaling delivered higher conversions at a lower cost, allowing the client to reach their fundraising goals effectively.