How to Promote a Crypto Project and Close a Private Sale in 30 Minutes?

It is a decentralized vesting and locking platform. This project was designed for entrepreneurs, teams, hedge funds, business angels, project communities and IT developers to ensure transparency of investments.

Website

www.locklet.finance/

Étude de cas sur le marketing blockchain par ICODA.

Goals
Marketing Strategy
Results

Goals

Conduct a private round;
Boost its target audience;
Build social media presence.

Marketing Strategy

We can admit that it is not enough for the project owners or enterprises to launch the business, as they have to reach the right set of target audiences. For this to achieve, effective marketing strategies are needed.

The following are the best and most effective marketing strategies that were applicable to the campaign prepared for Locklet.

Here’s the way we grabbed the attention of global investors and led the way to raise funds in order to scale up the business in the quickest time possible. Read on to get insights into an effective marketing strategy.

Twitter

As a result of our research, we selected Twitter as the most suitable type of promotion on the social media platform.

It has been the most widely used in the crypto industry among all the biggest social media channels. It is a great way to reach out and attract investors.

Almost every participant – opinion leaders, owners, crypto holders – is highly active right on Twitter. Therefore, having solid crypto Twitter management strategies in line is essential for the success of a project. However, growing engagement on Twitter is not easy, but we have a solution.

We prepared a page for the company and a content plan suitable for the company.

In addition, we selected influencer marketing. It is a crucial part of a crypto promotion, making engaging with them highly important.

Influencers

Opinion leaders can attract users to your community, which is why dedicated crypto opinion leader promotion is such a valuable part of a project’s marketing mix. The choice of influencers is one of the main issues of this marketing activity. It is important to understand the content and whether he/she promoted similar projects. Pay attention to the views and comments of similar videos.

It’s important to reach out to your target influencer to successfully do influencer marketing.

We prepared a pool of influencers to pick from. Many crypto influencers helped us boost engagement on Locklet’s official account on Twitter. Opinion leaders with a sufficient number of subscribers attracted a target audience and boosted brand awareness.

As a result, we increased the platform traffic by +10% from Twitter.

Thanks to the strong marketing campaign, the private sale was closed in 30 minutes.

Private sale is a key source to raise startup capital for the crypto business. Private investors often vote on upcoming updates and provide expertise and contacts that startups may need to evolve.

Results

Only 30 minutes were needed to hold private sale successfully;
Provided strong direct and paid traffic;
Brought new clients thanks to Twitter: +10% to the platform traffic.

Testimonials

Eleanor Gaywood