Updated: octubre 8, 2025

Published: marzo 11, 2024

Casino PR & Strategic Communications

Your casino has cutting-edge games and massive bonuses, but competitors with inferior products dominate media coverage and steal your players. Stop losing to better-positioned brands and capture the visibility your platform deserves.

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$1.1M

raised during private round

200+

major media placements delivered

16K+

new users acquired through PR campaigns

Top Casino PR Company

Best iGaming PR Agency

Top Casino PR Agency 2025

Best iGaming Communications Agency

Our Casino PR Cases

From raising millions to dominating search rankings, our strategic PR campaigns transform casino brands into industry leaders that players trust and media celebrates.

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Challenges We Solve ⚡

Casino and iGaming brands face unique PR obstacles that traditional agencies can’t navigate. ICODA’s specialized expertise cuts through regulatory concerns and media skepticism to position your platform as the trusted industry leader.

Zero Media Visibility Despite Superior Platform

Your casino offers better games, higher payouts, and faster withdrawals than competitors, yet they dominate headlines while you remain invisible. We secure strategic placements in Forbes, Bloomberg, Cointelegraph, and gambling-focused media to establish your brand as an industry authority.

Regulatory Complexity & Media Hesitation

Mainstream media outlets hesitate to cover casino brands due to gambling regulations and compliance concerns. Our established relationships with casino-friendly journalists and compliant messaging frameworks ensure your story reaches audiences without regulatory complications.

Player Trust & Credibility Barriers

New players research casino brands extensively before depositing funds, and negative sentiment or lack of media presence drives them to competitors. We build trust through authoritative media coverage, founder interviews, and thought leadership positioning across reputable publications.

Complex Platform Communication

Explaining provably fair gaming, blockchain integration, and advanced casino technology requires specialized expertise that general PR agencies lack. Our casino-focused writers translate complex features into compelling narratives that resonate with both media and players.

Crisis Management & FUD Response

Casino brands face sudden controversies, payment disputes, and coordinated attacks from competitors that can destroy reputation overnight. Our rapid crisis response strategies and proactive reputation management protect your platform’s credibility when challenges emerge.

Global Reach & Multilingual Requirements

Casino platforms serve international audiences but lack the multilingual PR capabilities to reach players across different markets. Our global media network and multilingual team secure coverage in target markets, from Asia to Europe to Latin America.

Our Casino PR Services

Media Relations & Tier-1 Coverage

Secure placements in Forbes, Bloomberg, Cointelegraph, and 200+ casino-focused publications. Our journalist relationships deliver authoritative coverage that positions your platform as the trusted industry leader players research before depositing.

Press Release Distribution

Professional writing and distribution across Yahoo Finance, MarketWatch, Nasdaq, and gambling media. SEO-optimized releases that drive player acquisition and establish credibility across target markets.

Top Casino Listicle Placements

Feature as #1 in "Best Crypto Casinos" articles across major outlets and YouTube. Evergreen placements that capture high-intent players actively searching for trusted platforms, delivering continuous acquisition without ongoing ad spend.

Executive Thought Leadership

Transform founders into recognized iGaming authorities through strategic interviews, speaking opportunities, and media training. Executive visibility that builds platform credibility and attracts institutional partnerships.

Crisis Management & FUD Response

Rapid crisis response for payment disputes, regulatory challenges, or coordinated attacks. 24/7 availability with pre-approved messaging frameworks to protect reputation and maintain player confidence when issues emerge.

Digital PR & SEO Authority Building

Build search dominance through authoritative backlinks and strategic content placement. Position your casino prominently when players search for gambling platforms, driving organic acquisition and long-term visibility.

Ready to Dominate Casino Media?

Transform your platform from unknown to industry leader with strategic PR that players trust.

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Strategic Analysis & Planning

Analyze your platform, competitive landscape, and target players. Define key narratives and PR angles that position your casino as the trusted industry leader in your market.

Campaign Execution & Media Placement

Execute placements through our network of tier-1 publications and casino media. Secure interviews, publish authoritative content, and launch listicle campaigns that drive player acquisition.

Performance Tracking & Optimization

Monitor coverage, sentiment, player acquisition metrics, and search visibility. Continuously refine strategy based on performance data for sustained growth.

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What Casino Founders Say About Us

Bahram Ahmedzade

Perfil en LinkedIn

Nos complació conocer a ICODA antes de emprender nuestro viaje. Su visión de poder entender lo que necesitábamos era en realidad mucho más clara que la nuestra. El equipo ofreció algunas opciones que fueron bien explicadas y decidimos elegir los airdrops e influencers de youtube. En general estamos satisfechos al 100% y definitivamente volveremos a elegirlos de nuevo

Aaron Tsai

Perfil en LinkedIn

ICODA está muy bien informado sobre la industria de blockchain y cuenta con un equipo profesional para ayudar a nuestros inversionistas y socios estratégicos en la originación. Los servicios que brindan son de alta calidad. Lo que nos convenció de trabajar con ICODA es su oferta de múltiples servicios de subcontratación, incluidos marketing y tecnología.

Irene C.

Perfil en LinkedIn

ICODA nos hizo un gran trabajo , su equipo nos dio un gran apoyo, por eso recomiendo sus servicios ampliamente . trabajaremos de nuevo con ellos para todo lo relacionado con promocion. Gracias ICODA y Anna, cliente muy satisfecho aquí.

Shenshen Hu

Perfil en LinkedIn

Es un placer trabajar con ICODA son muy profesionales y tiene un profundo conocimiento en la industria y Siempre respondieron con rapidez ofreciendo soluciones creativas.

Hannah Kang

Perfil en LinkedIn

ICODA estuvo dispuesto a ayudarnos en un momento de dificiles circunstancias .fue sorprendente como el equipo pudo resolver todo en muy corto tiempo, El trabajo de PR, Youtube y twitter con influencers fue increible, Gran experiencia, Vamos a trabajar con ellos por largo tiempo.

James O’Connor

Perfil en LinkedIn

ICODA nos proporcionó el máximo nivel profesional de trabajo y conectó nuestros artículos de relaciones públicas a muchas plataformas de primer nivel. Siempre fueron rápidos y claros con sus respuestas.

Dmitriy Dervoed

Perfil en LinkedIn

El equipo de ICODA ha obtenido resultados realmente excelentes en el desarrollo de estrategias de marketing, campañas de PPC, SEO, marketing por correo electrónico y más para nuestra empresa. Alex es uno de los mejores gestores de proyectos. Aplica las formas más eficientes para lograr los resultados que tienen una fuerte influencia en el crecimiento del negocio.

Vid David Mihelic

Perfil en LinkedIn

El equipo de ICODA tiene un enfoque muy profesional y, además, siempre encuentran la solución para cualquier problema. Son receptivos, leales y siempre estan dispuestos a ayudar.

Jia Yung

Perfil en LinkedIn

Hemos trabajado con ICODA con el objetivo principal de ingresar a los mercados de Rusia y Ucrania. De esta manera, nos beneficiamos de la experiencia, conocimiento y profesionalismo de ICODA para ingresar a este mercado en especifico.

Charlie Bussat

Perfil en LinkedIn

Hemos intentado utilizar agencias diferentes para penetrar el mercado Ruso. Solo ICODA hizo todo lo posible, entregó contenido y consejos de alta calidad para ingresar a este complicado mercado. Definitivamente volveríamos a trabajar con Vlad y su equipo.

Terry Na

Perfil en LinkedIn

Trabajar con un equipo fuera de Corea a menudo se siente un poco arriesgado: ¿entenderán el idioma nativo, los matices, los detalles? Bueno, puedo decir que las interacciones que he tenido con ICODA han sido mejores que la mayoría de mis socios en Corea.

Arabdha Sudhir

Perfil en LinkedIn

Trabajamos con ICODA en nuestro proyecto. Los encontré muy profesionales y atentos en todo momento. Lidiando con problemas y desafíos rápidamente. Tienen una gran experiencia en y alrededor del crypto marketing y promoción.

Henning Rokling

Perfil en LinkedIn

Personal amable, servicial y fácil de trabajar. Generalmente, es genial tratar con ICODA. También apreciamos la calidad de su trabajo.

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Frequently Asked Questions about Casino PR

Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or Telegram.

What makes casino PR different from general crypto PR?

Casino PR requires specialized expertise in gambling regulations, player psychology, and navigating media skepticism around iGaming brands. Unlike general crypto PR, casino campaigns must address trust barriers, comply with advertising restrictions, and work with gambling-focused journalists who understand the industry’s unique challenges and opportunities.

Which media outlets can you secure coverage in for casino brands?

Our network includes 200+ outlets ranging from casino-native publications like CasinoBeats, iGaming Business, and SBC News to crypto media like Cointelegraph and CoinDesk, plus mainstream financial outlets like Forbes, Bloomberg, and Yahoo Finance. We maintain relationships with both gambling-focused and general business media.

How do you handle gambling advertising restrictions?

We craft compliant messaging that highlights innovation, technology, and responsible gambling while avoiding promotional language that triggers restrictions. Our experience with casino brands means we understand regulatory nuances across jurisdictions and create content that passes editorial review while effectively communicating your platform’s value.

Can you help with crisis management for casino platforms?

Yes, we provide rapid crisis communications for payment disputes, regulatory challenges, and reputation attacks. Our protocols include pre-approved messaging frameworks, 24/7 response capabilities, and established media relationships to quickly address issues and protect your platform’s reputation during challenging situations.

What are Top Listicle placements and why are they effective?

Top Listicle placements feature your casino as #1 in "Best Crypto Casinos" or "Top Online Gambling Sites" articles across major publications. These evergreen pieces drive continuous player acquisition, boost SEO rankings, and appear in AI search results. They’re highly effective because players actively search for "best casino" recommendations before depositing funds.

How long does it take to see results from casino PR?

Initial media placements typically begin within 2-3 weeks of campaign launch. Building sustained media presence and thought leadership positioning takes 3-6 months. We provide detailed reporting on coverage volume, sentiment analysis, player acquisition impact, and search visibility improvements throughout the campaign.

Do you provide multilingual PR for international markets?

Yes, our multilingual team and global media network enable PR campaigns across Europe, Asia, Latin America, and other key gambling markets. We secure coverage in players’ native languages through regional publications, ensuring your casino reaches international audiences effectively while respecting local regulatory requirements.

How does PR help with player acquisition and retention?

Strategic PR builds the trust and credibility players need before depositing funds. Media coverage in authoritative publications signals legitimacy, reduces player hesitation, and improves conversion rates. Ongoing PR campaigns maintain visibility, position your casino as an industry leader, and create the brand recognition that drives long-term player loyalty.

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