How to Reach $10 Cost-Per-Lead via Paid Traffic for a Crypto Casino?

 

PlanetaxBet is a crypto casino that allows you to gamble on the blockchain and bet on sports with digital assets.

如何通过付费流量使加密货币赌场的每线索成本达到 10 美元?

Goals

  • Increase the website traffic;
  • Pass moderation at the contextual advertising;
  • Get a minimum of 160 users who have registered on the platform for a test paid campaign;
  • Reach a cost per registration. It must be less than $15.

Select a Source of Paid Traffic

There are several primary sources of paid traffic - Google, Yandex, Bing, and Yahoo ads. It’s no secret that each mentioned advertising system does not allow running ads of this nature without moderation. Firstly, cryptocurrency advertising is permitted only if the project has the appropriate license. Secondly, according to the policy of the advertising systems, gambling ads are prohibited.

 

Based on five years of experience in crypto marketing, the specifics of the work, and the process of passing the moderation of each of the sites, it was decided to start launching traffic through Yandex to reduce the preparation time and receive results as soon as possible. The important thing is that Yandex allows users to target audiences from Europe, America, Asia, and Africa.

Prepare for a Paid Traffic Launch

There are 5 main stages of launching advertising campaigns:

 

  1. Collect the semantic core;
  2. Create text and images;
  3. Make and boost an account;
  4. Set up advertising campaigns;
  5. Pass moderation.

 

Passing moderation is one of the most challenging stages. We successfully passed in 2 days due to our experience and high expertise in paid traffic for crypto projects. In total, the advertising campaign was integrated within a week.

Launch & Analysis

The following advertising campaign was launched. So, among the solutions that were applied, there were search ads, banner ads, and retargeting campaigns. Regarding targeting, the most relevant keywords to the subject of the crypto casino were used.

    

 

 

Banners that were used in the advertising campaign:

 

 

 

According to the plan, regular optimization of advertising campaigns by GEO, keywords, and sites was carried out. So, we increased the effectiveness of the campaign significantly.

 

 

Results

  • Moderation has been passed in 2 days;
  • 250 registrations were received on the website with $10 per lead.

荣誉

Irene C.

LinkedIn 简介
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ICODA 在我们的合作伙伴关系方面表现得很好,工作人员也提供了适当的支持,我强烈推荐这家公司的服务。 我们一定会再次与他们合作,购买推广的服务。 谢谢 ICODA 和 Anna,我们很高兴成为他们的客户。

Shenshen Hu

LinkedIn 简介
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很高兴与ICODA合作,因为他们非常专业,而且很了解本地市场。回复很及时,一直提供高效方案。

James O’Connor

LinkedIn 简介
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ICODA机构给我们提供了很专业的工作质量标准,并且将我们的公关文章推到了不少的顶级平台。始终他们及时回复,并在需要时提供透明并清晰的工作。

Hannah Kang

LinkedIn 简介
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我们。并且他们在在如此短的时间内做到这一点真是太神奇了。 公关、Youtube 和 Twitter 大咖的工作令人惊叹。这真的是非常愉快的经历。我们愿意与他们长期合作。

Dmitriy Dervoed

LinkedIn 简介
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ICODA 团队在为我们公司制定营销策略、PPC 活动、搜索引擎优化、电子邮件营销等方面取得了非常好的成果。亚历克斯是最好的项目经理之一。他采用最有效的方法来实现对业务增长产生重大影响的结果。

Vid David Mihelic

LinkedIn 简介
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ICODA 团队总有专业方法来为任何问题找到解决方案。我们团队反应迅捷,忠诚,并且乐于帮助!

Jia Yung

LinkedIn 简介
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ICODA帮我们打入俄罗斯和乌克兰市场,最终,ICODA的专业让我们在展业过程中受益匪浅。

Charlie Bussat

LinkedIn 简介
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我们之前尝试过不同的机构来试图攻入俄罗斯市场,其中最杰出的就是ICODA了,因为它为我们提供了高质量的内容和建议来顺利进入俄罗斯这个情况复杂的市场。我们会一如既往的和Vlad以及他的团队合作!

Terry Na

LinkedIn 简介
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与韩国之外的机构合作本身感觉有风险,因为我们担心国外机构是否能充分理解我们的语言,文化,和细节。不过我想说,和ICODA的合作比我们之前和韩国本土机构的合作要好很多!

Arabdha Sudhir

LinkedIn 简介
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ICODA协助过我们的项目,我发现ICODA团队极其专业且上心,能够快速解决问题和胜任挑战。他们在市场和公关方面有充足的经验。

Henning Rokling

LinkedIn 简介
logo-project

ICODA有非常友善的员工,在合作过程中非常包容体谅客户。和ICODA合作的体验是绝佳的!我们对ICODA的工作质量也很满意。

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