How to Create a Positive Online Reputation for Casinos?

 

Reviews, articles, and how often a business is mentioned on the internet significantly affect its reputation and public perception. Online reputation influences a customer’s decision to engage with or purchase a product. Research indicates that over 70% of consumers thoroughly examine reviews before buying.

如何为赌场创建积极的网络声誉?

Why is Online Reputation Management Crucial for Casinos?

  • Boost the Competitiveness of Your Business
  • Increase Revenue and the Number of Customers
  • Grow Brand Awareness
  • Decrease the Amount of Negative Reviews

Background

The project is a new crypto casino that offers a range of online gaming options facilitated by cryptocurrency transactions. The platform includes slots, table games, and live dealer experiences. The platform offers various bonuses, promotions, and a loyalty program, aiming to cater to a diverse audience of online gambling enthusiasts.

Goals and Objectives

  1. Enhancing brand recognition involves strategies to increase the visibility and awareness of the brand among potential customers.
  2. Generating positive reviews on the top review platforms creates an excellent first impression from potential customers.
  3. Enhancing brand recognition on social networks, particularly on Twitter, is a strategy that helps build a loyal community and amplify the brand’s presence in the digital space.

Stage 1

Reviews

Our expert team crafts authentic, compelling reviews that highlight your business’s strengths, helping build trust and credibility with potential customers. By strategically placing positive reviews where they matter most, we boost your visibility and reputation, driving more traffic and conversions to your site. We amplify positive feedback across the most trusted platforms like TrustPilot, Scamadviser, Quora, Facebook, and Sitejabber:

 

Stage 2

Search Engine Reputation Management (SERM)

Search Engine Reputation Management for a casino involves a strategic approach to influencing what information about the casino appears in search engine results, mainly aiming to present a positive image to those researching online. This detailed process includes several critical steps:

  1. Monitoring search results. We regularly track what appears when customers search for the casino online, including keywords associated with it and its services.
  2. SEO optimization involves applying advanced SEO techniques to enhance the visibility of positive content in search engine results. This includes keyword optimization, link building, and ensuring all technical SEO aspects of the casino’s website, such as site speed and mobile responsiveness, are up to date.
  3. Positive content creation includes publishing articles on donor sites with perpetual links.
  4. Working with existing reviews, we put social signals on review cards to increase social ranking factors and influence the internal ranking of positive reviews.

Shilling on Twitter for a casino involves promoting the casino by posting positive messages and interacting with users in a way that appears organic but is often part of a strategic marketing campaign:

Stage 3

PR

PR for a crypto casino can offer a range of significant benefits that help enhance the casino’s image, attract new customers, and establish a trustworthy brand perception in a competitive market. The key benefits of implementing a PR strategy for a crypto casino are building trust and credibility, attracting new customers and investors, and supporting SEO.

Results

  1. Thanks to the creation of positive comments, we have increased brand recognition and boosted trust.
  2. We achieved a 20% increase in positive results in search outcomes.
  3. Our PR articles have been indexed in the top 10 Google search results for the main keyword.
  4. Creating organic comments on Twitter with over 10,000+ views.

荣誉

Irene C.

LinkedIn 简介
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ICODA 在我们的合作伙伴关系方面表现得很好,工作人员也提供了适当的支持,我强烈推荐这家公司的服务。 我们一定会再次与他们合作,购买推广的服务。 谢谢 ICODA 和 Anna,我们很高兴成为他们的客户。

Shenshen Hu

LinkedIn 简介
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很高兴与ICODA合作,因为他们非常专业,而且很了解本地市场。回复很及时,一直提供高效方案。

James O’Connor

LinkedIn 简介
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ICODA机构给我们提供了很专业的工作质量标准,并且将我们的公关文章推到了不少的顶级平台。始终他们及时回复,并在需要时提供透明并清晰的工作。

Hannah Kang

LinkedIn 简介
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我们。并且他们在在如此短的时间内做到这一点真是太神奇了。 公关、Youtube 和 Twitter 大咖的工作令人惊叹。这真的是非常愉快的经历。我们愿意与他们长期合作。

Dmitriy Dervoed

LinkedIn 简介
logo-project

ICODA 团队在为我们公司制定营销策略、PPC 活动、搜索引擎优化、电子邮件营销等方面取得了非常好的成果。亚历克斯是最好的项目经理之一。他采用最有效的方法来实现对业务增长产生重大影响的结果。

Vid David Mihelic

LinkedIn 简介
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ICODA 团队总有专业方法来为任何问题找到解决方案。我们团队反应迅捷,忠诚,并且乐于帮助!

Jia Yung

LinkedIn 简介
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ICODA帮我们打入俄罗斯和乌克兰市场,最终,ICODA的专业让我们在展业过程中受益匪浅。

Charlie Bussat

LinkedIn 简介
logo-project

我们之前尝试过不同的机构来试图攻入俄罗斯市场,其中最杰出的就是ICODA了,因为它为我们提供了高质量的内容和建议来顺利进入俄罗斯这个情况复杂的市场。我们会一如既往的和Vlad以及他的团队合作!

Terry Na

LinkedIn 简介
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与韩国之外的机构合作本身感觉有风险,因为我们担心国外机构是否能充分理解我们的语言,文化,和细节。不过我想说,和ICODA的合作比我们之前和韩国本土机构的合作要好很多!

Arabdha Sudhir

LinkedIn 简介
logo-project

ICODA协助过我们的项目,我发现ICODA团队极其专业且上心,能够快速解决问题和胜任挑战。他们在市场和公关方面有充足的经验。

Henning Rokling

LinkedIn 简介
logo-project

ICODA有非常友善的员工,在合作过程中非常包容体谅客户。和ICODA合作的体验是绝佳的!我们对ICODA的工作质量也很满意。

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