Published: 1月 16, 2023

How to Effectively Enhance Token Value and Trading Volume Using Influencer Marketing on Twitter?

 

It is a Layer 1, proof-of-stake, and decentralized network. It was designed to provide users with control and ownership of their personal info while supporting new apps in open finance and open data.

 

How to Effectively Enhance Token Value and Trading Volume Using Influencer Marketing on Twitter?

Goals

  • Make hype around the project and increase brand awareness;
  • Encourage community engagement and participation in token acquisition; 
  • Foster organic growth in token value. 

Before the Marketing Campaign

Price – $0.22. Volume- 70M

Developing and Implementing a Marketing Strategy

Twitter is a perfect social network for coverage of the cryptocurrency market. Marketing on Twitter and collaboration with influencers are effective in reaching target users. Twitter influencers are good for increasing visibility and making hype around the project.

Potential customers, as well as investors, will find out all the details about the project, and the more likely they will join and try it. Individuals tend to rely on opinion leaders and follow trustworthy businesses who do their best to describe all the details about services and tools accessible there.

ICODA team developed a Twitter marketing strategy:

  1. Сhosing a pack of the top influencers from the internal base that includes 1000+ of the best influencers;
  2. Creation of posts for each influencer;
  3. Development schedule posting.

Then the marketing campaign was launched.

 

 

 

Results

 

  • The token value experienced significant growth, rising from $0.22 to $0.46.
  • Trading volume saw a remarkable increase, scaling from $70M to $784M

 

After the Marketing Campaign

 

Price – $0.46. Volume- $784M

Price – $0.46. Volume- $784M

 

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