Building Trust Through Design: How Strategic Design Boosts Online Performance

GetCryptoFast is a platform that aims to simplify the process of purchasing cryptocurrency. Their focus is on delivering a smooth, fast, and secure experience for users who wish to buy crypto.

Costruire la fiducia attraverso il design: Come il design strategico aumenta le prestazioni online

Background
Goals and Objectives
Stages
Results

Background

The original GetCryptoFast website was minimalistic, consisting of a single page with a form for buying cryptocurrency. While this setup allowed users to make purchases, it lacked the appeal and functionality needed to attract a broader customer base.

https://getcryptofast.com/?t=ETH

Goals and Objectives

GetCryptoFast approached ICODA with a clear vision: to transform their basic one-page website into a more attractive, functional, and engaging platform.

GetCryptoFast Old Site Version.

The key goals and objectives were:

Increase User Engagement: Move beyond a simple form-based approach and create a site that captures user interest with an intuitive interface and compelling content.
Improve Aesthetics: Elevate the design to look modern, professional, and trustworthy, appealing to both beginners and experienced crypto enthusiasts.
Enhance Functionality: Introduce features that guide the user through the process of buying cryptocurrency, providing them with helpful resources and information along the way.
Drive Conversions: Ultimately, the redesign needed to generate more sign-ups, purchases, and returning customers.

Research & Discovery

We began by analyzing GetCryptoFast’s existing website, understanding its core audience, and benchmarking against competitors in the crypto space. This phase was critical to identifying what was missing in the user experience and what elements would elevate the brand.

Key Focus Areas:

Understanding customer pain points
Competitor analysis (speed, user interface, additional features)
Gathering insights from GetCryptoFast on their brand and vision

Strategy & Planning

Based on our research, we crafted a design strategy aimed at making GetCryptoFast not just a place to buy crypto but a user-friendly platform.

Key Additions to the Site Structure:

Homepage: Features a clear value proposition, call-to-action buttons, and a crypto-buying widget for quick rate checks and easy payment access.
Benefits: Highlights platform advantages like security, speed, and ease of use.
Expertise & Partners: Showcases trusted partners and industry expertise to build credibility.
How It Works: Offers a step-by-step guide to help new users navigate the crypto purchasing process.
FAQ: Provides quick answers to common questions, ensuring users find information easily without needing additional support.

Design & Development

We implemented the planned structure with a focus on both aesthetics and functionality.

Design Elements:

A clean, modern design with calming color palettes (blue, white, and black) to convey trust and security.
Iconography and illustrations were introduced to break down complex concepts visually.
Mobile responsiveness was prioritized, ensuring that the site was fully functional and visually appealing on both desktop and mobile devices.

Functionality Improvements:

A streamlined purchase form that was easy to navigate.
A live price tracker to allow users to see the best crypto rate.

Testing & Optimization

Once the site was built, it went through rigorous testing to ensure all functionalities worked smoothly and the design translated well across devices.

Key Areas of Testing:

Page load time and speed optimization
Form functionality and purchase flow
Mobile and cross-browser compatibility

Launch

Once the redesign was complete and thoroughly tested, we successfully launched the new GetCryptoFast website. The fresh design and enhanced functionality were unveiled to the public, ensuring a seamless transition for both existing and new users.

Results

The redesign of the GetCryptoFast website achieved remarkable results, including:

Increase in User Engagement
Boost in Sign-ups and Conversions
Improved Brand Perception
Mobile User Growth

Testimonianze

Sergei Beliaev