How to Reach $10 Cost-Per-Lead via Paid Traffic for a Crypto Casino?
PlanetaxBet is a crypto casino that allows you to gamble on the blockchain and bet on sports with digital assets.
Website
https://www.planetaxbet.com/Publié :
Goals
- Increase the website traffic;
- Pass moderation at the contextual advertising;
- Get a minimum of 160 users who have registered on the platform for a test paid campaign;
- Reach a cost per registration. It must be less than $15.
Select a Source of Paid Traffic
There are several primary sources of paid traffic - Google, Yandex, Bing, and Yahoo ads. It’s no secret that each mentioned advertising system does not allow running ads of this nature without moderation. Firstly, cryptocurrency advertising is permitted only if the project has the appropriate license. Secondly, according to the policy of the advertising systems, gambling ads are prohibited.
Based on five years of experience in crypto marketing, the specifics of the work, and the process of passing the moderation of each of the sites, it was decided to start launching traffic through Yandex to reduce the preparation time and receive results as soon as possible. The important thing is that Yandex allows users to target audiences from Europe, America, Asia, and Africa.
Prepare for a Paid Traffic Launch
There are 5 main stages of launching advertising campaigns:
- Collect the semantic core;
- Create text and images;
- Make and boost an account;
- Set up advertising campaigns;
- Pass moderation.
Passing moderation is one of the most challenging stages. We successfully passed in 2 days due to our experience and high expertise in paid traffic for crypto projects. In total, the advertising campaign was integrated within a week.
Launch & Analysis
The following advertising campaign was launched. So, among the solutions that were applied, there were search ads, banner ads, and retargeting campaigns. Regarding targeting, the most relevant keywords to the subject of the crypto casino were used.
Banners that were used in the advertising campaign:
According to the plan, regular optimization of advertising campaigns by GEO, keywords, and sites was carried out. So, we increased the effectiveness of the campaign significantly.
Results
- Moderation has been passed in 2 days;
- 250 registrations were received on the website with $10 per lead.
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