Updated: Oktober 8, 2025

Published: März 11, 2024

Casino PR & Strategic Communications

Your casino has cutting-edge games and massive bonuses, but competitors with inferior products dominate media coverage and steal your players. Stop losing to better-positioned brands and capture the visibility your platform deserves.

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$1.1M

raised during private round

200+

major media placements delivered

16K+

new users acquired through PR campaigns

Top Casino PR Company

Best iGaming PR Agency

Top Casino PR Agency 2025

Best iGaming Communications Agency

Our Casino PR Cases

From raising millions to dominating search rankings, our strategic PR campaigns transform casino brands into industry leaders that players trust and media celebrates.

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Positive Online Reputation for Casinos

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Challenges We Solve ⚡

Casino and iGaming brands face unique PR obstacles that traditional agencies can’t navigate. ICODA’s specialized expertise cuts through regulatory concerns and media skepticism to position your platform as the trusted industry leader.

Zero Media Visibility Despite Superior Platform

Your casino offers better games, higher payouts, and faster withdrawals than competitors, yet they dominate headlines while you remain invisible. We secure strategic placements in Forbes, Bloomberg, Cointelegraph, and gambling-focused media to establish your brand as an industry authority.

Regulatory Complexity & Media Hesitation

Mainstream media outlets hesitate to cover casino brands due to gambling regulations and compliance concerns. Our established relationships with casino-friendly journalists and compliant messaging frameworks ensure your story reaches audiences without regulatory complications.

Player Trust & Credibility Barriers

New players research casino brands extensively before depositing funds, and negative sentiment or lack of media presence drives them to competitors. We build trust through authoritative media coverage, founder interviews, and thought leadership positioning across reputable publications.

Complex Platform Communication

Explaining provably fair gaming, blockchain integration, and advanced casino technology requires specialized expertise that general PR agencies lack. Our casino-focused writers translate complex features into compelling narratives that resonate with both media and players.

Crisis Management & FUD Response

Casino brands face sudden controversies, payment disputes, and coordinated attacks from competitors that can destroy reputation overnight. Our rapid crisis response strategies and proactive reputation management protect your platform’s credibility when challenges emerge.

Global Reach & Multilingual Requirements

Casino platforms serve international audiences but lack the multilingual PR capabilities to reach players across different markets. Our global media network and multilingual team secure coverage in target markets, from Asia to Europe to Latin America.

Our Casino PR Services

Media Relations & Tier-1 Coverage

Secure placements in Forbes, Bloomberg, Cointelegraph, and 200+ casino-focused publications. Our journalist relationships deliver authoritative coverage that positions your platform as the trusted industry leader players research before depositing.

Press Release Distribution

Professional writing and distribution across Yahoo Finance, MarketWatch, Nasdaq, and gambling media. SEO-optimized releases that drive player acquisition and establish credibility across target markets.

Top Casino Listicle Placements

Feature as #1 in "Best Crypto Casinos" articles across major outlets and YouTube. Evergreen placements that capture high-intent players actively searching for trusted platforms, delivering continuous acquisition without ongoing ad spend.

Executive Thought Leadership

Transform founders into recognized iGaming authorities through strategic interviews, speaking opportunities, and media training. Executive visibility that builds platform credibility and attracts institutional partnerships.

Crisis Management & FUD Response

Rapid crisis response for payment disputes, regulatory challenges, or coordinated attacks. 24/7 availability with pre-approved messaging frameworks to protect reputation and maintain player confidence when issues emerge.

Digital PR & SEO Authority Building

Build search dominance through authoritative backlinks and strategic content placement. Position your casino prominently when players search for gambling platforms, driving organic acquisition and long-term visibility.

Ready to Dominate Casino Media?

Transform your platform from unknown to industry leader with strategic PR that players trust.

Your Path to Media Dominance 🥇️

Strategic Analysis & Planning

Analyze your platform, competitive landscape, and target players. Define key narratives and PR angles that position your casino as the trusted industry leader in your market.

Campaign Execution & Media Placement

Execute placements through our network of tier-1 publications and casino media. Secure interviews, publish authoritative content, and launch listicle campaigns that drive player acquisition.

Performance Tracking & Optimization

Monitor coverage, sentiment, player acquisition metrics, and search visibility. Continuously refine strategy based on performance data for sustained growth.

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What Casino Founders Say About Us

Bahram Ahmedzade

LinkedIn Profil

Wir waren froh, dass wir ICODA so früh auf unserer Reise getroffen sind. Ihr Verständnis von dem, was wir brauchen, war eigentlich viel klarer als unser eigenes. Das Team bot einige Tools an, die gut erklärt wurden. Wir haben uns für die Airdrops und die Youtube-Influencer entschieden. Die Gesamtzufriedenheit liegt bei 100/100 und wir werden definitiv wiederkommen.

Aaron Tsai

LinkedIn Profil

ICODA kennt sich sehr gut in der Blockchain-Branche aus und verfügt über ein professionelles Team, das uns bei der Suche nach Investoren und strategischen Partnern hilft. Die Dienstleistungen, die sie anbieten, sind von hoher Qualität. Was uns davon überzeugt hat, mit ICODA zusammenzuarbeiten, ist ihr vielfältiges Angebot an Outsourcing-Dienstleistungen, einschließlich Marketing und Technologie.

Irene C.

LinkedIn Profil

ICODA hat bei unserer Partnerschaft großartige Arbeit geleistet, die Mitarbeiter bieten ebenfalls großartige Unterstützung und ich kann ihre Dienste nur empfehlen. Wir werden wieder mit ihnen zusammenarbeiten, wenn es um unsere Werbung geht. Vielen Dank an ICODA und Anna, ich bin ein sehr zufriedener Kunde.

Shenshen Hu

LinkedIn Profil

Es ist ein Vergnügen, mit ICODA zusammenzuarbeiten. Sie ist sehr professionell und verfügt über umfassende Branchenkenntnisse auf dem lokalen Markt. Sie antworten immer prompt und bieten kreative Lösungen an.

Hannah Kang

LinkedIn Profil

ICODA war bereit, uns in schwierigen Situationen zu helfen. Es war erstaunlich, was das Team in so kurzer Zeit erreichen kann. Die Arbeit mit PR-, Youtube- und Twitter-Influencern war erstaunlich. Tolle Erfahrung. Ich bin bereit, langfristig mit ihnen zusammenzuarbeiten.

James O’Connor

LinkedIn Profil

ICODA hat uns mit einem höchst professionellen Qualitätsstandard versorgt und unsere PR-Artikel an viele hochkarätige PR-Plattformen vermittelt. Sie antworten immer prompt und bieten bei Bedarf Transparenz und Klarheit.

Dmitriy Dervoed

LinkedIn Profil

Das ICODA-Team hat wirklich großartige Ergebnisse bei der Entwicklung von Marketingstrategien, PPC-Kampagnen, SEO, E-Mail-Marketing und mehr für unser Unternehmen erzielt. Alex ist einer der besten Projektmanager. Er wendet die effizientesten Methoden an, um die Ergebnisse zu erzielen, die einen starken Einfluss auf das Wachstum des Unternehmens haben.

Vid David Mihelic

LinkedIn Profil

Das ICODA-Team hat einen sehr professionellen Ansatz und findet immer Lösungen für jedes Problem. Sie sind reaktionsschnell, loyal und immer bemüht, zu helfen.

Jia Yung

LinkedIn Profil

Wir haben mit ICODA mit dem Ziel zusammengearbeitet, den russischen und ukrainischen Markt zu erschließen. Zu diesem Zweck haben wir von ICODAs Know-how und Professionalität bei der Erschließung dieses speziellen Marktes profitiert.

Charlie Bussat

LinkedIn Profil

Wir haben versucht, verschiedene Agenturen für den russischen Markt zu nutzen. ICODA hat sich nicht lumpen lassen und uns hochwertige Inhalte und Beratung für den Eintritt in diesen komplizierten Markt geliefert. Wir werden auf jeden Fall wieder mit Vlad und seinem Team zusammenarbeiten.

Terry Na

LinkedIn Profil

Die Zusammenarbeit mit einem Team außerhalb Koreas fühlt sich oft ein wenig riskant an - werden sie die Landessprache, die Nuancen und Details verstehen? Nun, ich kann sagen, dass die Zusammenarbeit mit ICODA besser war als mit den meisten meiner koreanischen Partner.

Arabdha Sudhir

LinkedIn Profil

Ich habe mit ICODA an unserem Projekt gearbeitet. Ich habe sie als sehr professionell und aufmerksam erlebt, und zwar zu jeder Zeit. Sie haben sich schnell um Probleme und Herausforderungen gekümmert. Sie haben großes Fachwissen im Bereich Krypto-Marketing und -Promotion.

Henning Rokling

LinkedIn Profil

Freundliches Personal, zuvorkommend und einfach zu arbeiten. Im Allgemeinen ist die Zusammenarbeit mit ICODA großartig. Wir schätzen auch die Qualität der Arbeit.

All Cases

Frequently Asked Questions about Casino PR

Can’t find what you’re looking for? Check out our common questions, please contact us at post@icoda.io or Telegram.

What makes casino PR different from general crypto PR?

Casino PR requires specialized expertise in gambling regulations, player psychology, and navigating media skepticism around iGaming brands. Unlike general crypto PR, casino campaigns must address trust barriers, comply with advertising restrictions, and work with gambling-focused journalists who understand the industry’s unique challenges and opportunities.

Which media outlets can you secure coverage in for casino brands?

Our network includes 200+ outlets ranging from casino-native publications like CasinoBeats, iGaming Business, and SBC News to crypto media like Cointelegraph and CoinDesk, plus mainstream financial outlets like Forbes, Bloomberg, and Yahoo Finance. We maintain relationships with both gambling-focused and general business media.

How do you handle gambling advertising restrictions?

We craft compliant messaging that highlights innovation, technology, and responsible gambling while avoiding promotional language that triggers restrictions. Our experience with casino brands means we understand regulatory nuances across jurisdictions and create content that passes editorial review while effectively communicating your platform’s value.

Can you help with crisis management for casino platforms?

Yes, we provide rapid crisis communications for payment disputes, regulatory challenges, and reputation attacks. Our protocols include pre-approved messaging frameworks, 24/7 response capabilities, and established media relationships to quickly address issues and protect your platform’s reputation during challenging situations.

What are Top Listicle placements and why are they effective?

Top Listicle placements feature your casino as #1 in "Best Crypto Casinos" or "Top Online Gambling Sites" articles across major publications. These evergreen pieces drive continuous player acquisition, boost SEO rankings, and appear in AI search results. They’re highly effective because players actively search for "best casino" recommendations before depositing funds.

How long does it take to see results from casino PR?

Initial media placements typically begin within 2-3 weeks of campaign launch. Building sustained media presence and thought leadership positioning takes 3-6 months. We provide detailed reporting on coverage volume, sentiment analysis, player acquisition impact, and search visibility improvements throughout the campaign.

Do you provide multilingual PR for international markets?

Yes, our multilingual team and global media network enable PR campaigns across Europe, Asia, Latin America, and other key gambling markets. We secure coverage in players‘ native languages through regional publications, ensuring your casino reaches international audiences effectively while respecting local regulatory requirements.

How does PR help with player acquisition and retention?

Strategic PR builds the trust and credibility players need before depositing funds. Media coverage in authoritative publications signals legitimacy, reduces player hesitation, and improves conversion rates. Ongoing PR campaigns maintain visibility, position your casino as an industry leader, and create the brand recognition that drives long-term player loyalty.

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