Detailed insight in the investment portfolio with the Name app

Name app is an investment bank that specializes in Value investing. They wanted to widen the service to the clients by offering an app that offers online services to the clients. But not just regular services, but the detailed and clear service their customers are used to. Download the extensive case study to learn all about this project.

Client

Big Green Egg Europe

Focus

stimulate EGG fans to improve their skills and connect with the brand

Result

100.000+ new users

Need for the app

In the pitch Big Green Egg initially asked: ‘Help us to connect our fans and the brand, through an app’. During the first concept and design workshops, we took a different approach: “You cannot just create a community in an app from nothing. There has to be a need, something that motivates you to download that app first. Something functional that you can’t do without because it simply makes your life with the EGG better”, explains our digital strategist Bas van Dun.

The question therefore became: ‘How do we ensure that our fans use their Big Green Egg more often and improve their EGG skills?’ “And how can we help people to express their creativity and individuality through the EGG”, Bas adds. The key lay with Michèl Lambermon, Executive Chef of Big Green Egg Europe. “He holds all of the knowledge. Every EGG fan wants to learn skills from the master”.

Online usability test

The concept design was also extensively tested online with the target group. Jeanine de Vos, online marketer at Big Green Egg explains: “The remote usability study gave us the opportunity to conduct a qualitative study among our target group in times when meeting physically is still very difficult. This was a very positive experience. Participants were interviewed remotely, 1-on-1 and we were given the opportunity to watch and listen during the interview. This provided real life insights into precisely how the concept design was received by our target audience.”

Ruby on Rails, React Native and a variety of links

In the pitch Big Green Egg initially asked: ‘Help us to connect our fans and the brand, through an app’. During the first concept and design workshops, we took a different approach: “You cannot just create a community in an app from nothing. There has to be a need, something that motivates you to download that app first. Something functional that you can’t do without because it simply makes your life with the EGG better”, explains our digital strategist Bas van Dun.

Getting the best out of your Big Green Egg

It’s not just the wizard, that enables you to start with a basic ingredient and create delicious restaurant quality dishes, the app offers even more. If you want to raise the bar even higher on the Big Green Egg, you can challenge yourself at the Big Green Egg Academy. Full of inspiring videos where Michèl Lambermon teaches you the basic skills, preparation methods and new techniques.

If you’re in search inspiration you can always depend on the recipe section in the app. Meat, game, poultry, fish, crustaceans & shellfish, vegetables, fruit, desserts, pastry, bread and pasta; everything is covered.

Getting the best out of your Big Green Egg

It’s not just the wizard, that enables you to start with a basic ingredient and create delicious restaurant quality dishes, the app offers even more. If you want to raise the bar even higher on the Big Green Egg, you can challenge yourself at the Big Green Egg Academy. Full of inspiring videos where Michèl Lambermon teaches you the basic skills, preparation methods and new techniques.

If you’re in search inspiration you can always depend on the recipe section in the app. Meat, game, poultry, fish, crustaceans & shellfish, vegetables, fruit, desserts, pastry, bread and pasta; everything is covered.

The challenge

At the end of 2019, GMCT approached We are you with a straight forward question: can We are you reimagine and rebuild GMCT’s entire digital presence within three months? The website needed to be user-friendly, be easy to maintain and would become the central hub for all digital content and access to other digital channels. The new platform had to complement significant investment in a new cemetery management system and be scalable . to support new digital propositions and services that would arise in the future.

This website project was part of the larger digital transformation program that was led by Digital Frontier Partners.

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One team

GMCT was keen to work closely together with We are you and wanted to be part of the development process and design/UX improvements. Using our best practices, we pulled together a small but dedicated We are you team to work agile and transparently with GMCT as one team. This allowed for the client to observe progress closely and comment on user stories on a daily basis. This way of work was not only beneficial to keep track of our process, but also allowed for swift UI and UX improvements and recommendations for the new website. This close teamwork laid down a solid relationship based on mutual trust and transparency.

Headless architecture

The website was developed using React and NextJS. This allows for a standalone frontend to connect to a backend and display its data. It can run fully in a Docker container hosted in any container hosting service with no persistent data, making it easy to scale up, down, or be relocated. This method also means no downtime when code changes or redeployments happen since a Docker container is pre-built in CI and simply reactivated at its desired location. Azure App Service was chosen as the container hosting service for this website as it is fast, reliable, and the instance size can scale up or down in minutes as the website traffic grows or shrinks. Integration of deceased and location maps was done with the 3rd party Cemetery Management System and IntraMaps APIs. Website content is loaded in realtime from Contentful, a headless CMS.

Сontactless flower delivery during covid-19 period

Recently, when Covid-19 started to impact the world around us and the business of our clients, GMCT and We are you met to brainstorm how we could use our digital channels to encourage everyone to stay at home to help slow the spread of coronavirus while giving the community a way of feeling that their loved ones were being looked after. From a number of ideas, a new rapid service prototype was designed and implemented: Contactless Flower Delivery.

The trial service (offered at five locations) allows customers to search for their loved one’s interment online and order the delivery of a floral tribute to the graveside, accompanied by a photo to cherish. The reception of this new service has been highly positive and GMCT is looking to expand this to more locations.

The headless architecture allowed us to build this service rapidly within 2-3 weeks.

Results

This project aimed to reimagine GMCT’s digital presence. It was a massive collaborative effort and our clients were impressed with the responsiveness demonstrated by the small dedicated team. Client changes requested in the morning at our daily stand-up meeting were completed for UAT by the afternoon, and our developers worked closely with GMCT’s team to ensure there were no surprises about what was being built and how GMCT’s end users would benefit. This was especially important to our clients, given they provide essential services to families and communities dealing with grief. With a launch timed to coincide with the organisation’s 10 year anniversary, the new website represented a new way for GMCT to engage with their customers, communities and business partners into the future.

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