Published: juin 5, 2024
Notre client est une startup technologique dont l’objectif est de générer du buzz et d’attirer des investisseurs en utilisant TikTok, des annonces Meta, des relations publiques dans des publications de premier plan et des partenariats stratégiques. Nous avons géré leur réputation pour augmenter la conversion du trafic.
Contexte
Notre client (NDA), une startup technologique pionnière qui s’apprête à organiser un événement de prévente, avait pour objectif de créer un buzz important sur le marché et d’attirer l’intérêt des investisseurs. Pour ce faire, il s’est associé à nous pour exploiter la plateforme dynamique de TikTok et Meta pour une publicité ciblée, en complément d’une campagne de relations publiques agressive à travers des publications de premier plan telles que Forbes et des partenariats stratégiques engageants. Pour stimuler la conversion du trafic, nous nous sommes également concentrés sur la gestion de la réputation du projet, en traitant les commentaires négatifs et en soulignant les éléments positifs.
Buts et objectifs
Étape 1:
Optimisation avant le lancement
La campagne a démarré par une phase de test intensive d’un mois au cours de laquelle un investissement initial de 7 000 dollars a été utilisé pour affiner les comptes publicitaires, les entonnoirs de vente et les tests d’hypothèse. Cette phase a été essentielle pour identifier les combinaisons d’annonces et les stratégies les plus efficaces pour passer à l’échelle supérieure.
Étape 2:
Stratégie de mise à l’échelle basée sur les données
Après une phase de test réussie, nous avons mis en œuvre une stratégie de mise à l’échelle rapide :
Étape 3:
Réputation et conversion
Pour amplifier l’efficacité de nos efforts de marketing, nous avons mis en place une gestion de la réputation et suggéré plusieurs outils pour stimuler les inscriptions et les conversions de vente:
Résultats
Grâce à nos efforts de marketing, les ventes ont dépassé les 37 millions de dollars US, atteignant un ROMI de 10 fois. La phase suivante est axée sur le développement de projets.
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